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If it doesn't quack, it ain't a duck. And if your copy doesn't make some kind of selling proposition, it isn't advertising ? it's an announcement. So many writers these days fail to understand that copy is nothing more than salesmanship in print. They play with words for the sake of playing with words. They lose sight of the fact that they should be trying to sell something. Thus, copy must use the psychology of the salesman; and it must say Wholesale Drew Brees Jersey , right up front: Here's what's in it for you.

Five.

Always be a little circumspect about experts who try to tell you how to write better copy. And that includes me.

Patrick Quinn is a copywriter, with 40 years' experience of the advertising business in London, Miami, Dublin and Edinburgh.

Over the years, he has helped win for his clients just about every advertising award worth winning.

His published books include:

The Secrets of Successful Copywriting The Secrets of Successful Low Budget Advertising The Secrets of Successful Exhibitions Word Power 1-2 & 3 He also publishes AdBriefing Wholesale Rick Leonard Jersey , a free on-line newsletter.
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