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Website not selling? Twelve questions you should ask yourself Marketing Articles | April 26 Adidas Stan Smith Dames Sale , 2005
So your website is getting visitors, but not enough are buying. A common online problem, unfortunately. Here are twelve common faults found with websites that don't sell. If you answer no to any of them, you need to take action.


1)Does your text focus on emphasizing the benefits and the results the customer will get from purchasing and using it?
Sales copy needs to be focused on the benefits to the end user, not on the features of the product. List the features Adidas Springblade Dames Sale , and then translate them into benefits the customer will get. Move away from "our Widget does this, this and this.." to "You will soon be doing this .."


2)Does your website convey enough strong benefits?
Brainstorm to come up with a list of benefits. Rank them in order of importance. Then mention them in order throughout the text, best first. Summarizing them with bullet points too also works great.


3)Does you text stimulate the emotions?
People buy with the heart not the head - so try and stimulate emotions - use words to paint a picture of life after they've bought your product " Imagine the freedom of no more back pain..." or "...money worries could soon be a thing of the past, and you could soon be taking those exotic vacations...".


4))Does the headline grab and draw you in?
You've got to try to stop them dead in their tracks with the headline. Use the best benefit of your product, and create interest so they read on. Make it hard hitting Adidas Pure Boost Dames Sale , but not unbelievable.


5)Do you have a call to action?
People put off decisions, even if they're 90% sold on your product, they may still decide to "sleep on it". Don't let them have time to forget - give them an incentive to purchase now - discounts, bonuses etc.


6)Does your website load and function ok?
Slow load times may cause people to get impatient and go elsewhere, even though it registers a visit. Do all links work Adidas NEO Dames Sale , and more importantly, have you tested your order page by running dummy orders?


7)Do you have any testimonials from satisfied customers?

Testimonials are everywhere online, and people expect them as a matter of course. Ask those who have purchased what they thought -email them a simple customer satisfaction survey, offer a freebie for replying and use the best comments. If your product is free,try a testimonial swap with a seller of a complementary (but not directly competing) product -offer to review his product if he reviews yours.

8)Do you take a credit cards?

I shouldn't really have to ask this now should I? It's a plain fact that you are going to lose a huge amount of customers if you don't accept them.

9)Are you absolutely sure there's a market for it?

Does anyone else sell anything similar -if so Adidas HU Trail Dames Sale , there should be a market for it. If it's a highly unique product, did you do a survey or market research to see if anyone wanted to buy it? If not, canvass opinion from forums and newsgroups.

10)Is your website easy on the eye?