Purchasing and distributing promotional articles among clients and prospects is a big effort Wade Boggs Jersey , especially for small companies trying to capture a specific niche in the market. There are a number of factors that must be carefully contemplated before taking out the checkbook.
The number one thing you want to consider is the cost per contact you are willing to afford.
Say you manufacture and sell expensive pieces of equipment for a specific brand of industry. Each sale will report a five figure earning, and each prospect or company interested in your services has a higher probability of becoming a customer than if you sold something more common or cheaper. Then, you need to make the following calculation: how many of your commercial contacts will actually become customers. That is to say, from one hundred contacts your Sales Dept. people approach, five percent actually purchase any of your services. So from every hundred of branded promotional items your people hand out Evan Longoria Jersey , five of them will become customers and render a fifty thousand dollar profit -this is obviously a rough calculation, not taking into consideration the rest of innumerable expenses involved in the production and selling of an item.
In this case, it obviously makes sense investing in rather expensive cool promotional items. Later we will approach this notion: more expensive does not necessarily mean cooler. What you need to do in this case, is to invest your money on more permanent, useful stuff for your customers Tampa Bay Rays Jersey , that they will use frequently, so as to maintain your brand present and handy. After all, that is the goal of promotional gifts: not only to leave a positive imprint on our prospects, but to be completely sure the customer will have the phone number real handy when the moment comes. You may argue "He could google you". Yeah, but why take the risk.
A little role-playing is never too shabby. Put yourself in your clients' shoes. Think about what they need in their day to day activities. What their habits are. What are their actions and labors to which they devote a great deal of time. You also need to consider you want your article to be present there Dexter Fowler Jersey , next to their phone or their laptops; let your phone number or your e-mail be the first resource they run to when they are in need of an immediate, professional response.
Playing again the role of the expensive equipment manufacturer, imagine at first impulse you are to fall like a sucker for a set of golf clubs. You better think again. Most probably, they won't keep them in the office, at hand Matt Carpenter Jersey , where you want them to be. Also, remember golf lovers are very sensitive about their clubs, quality, brand, etc. If you are not a golf expert yourself Yadier Molina Jersey , but you are rather dazzled by the singularity of the item, you run the risk that your clubs will be discarded, and end up lying in the garage, as if somebody gave Roger Federer a tennis racket. Will he use it at Roland Garros final?
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If you enjoyed this article, please feel free to post it to your site or blog and forward this link to your friends. Have a great day! Junk faxes waste the resources of every business. It is estimated that they cost businesses tens of millions of dollars a year in wasted paper Willie McGee Jersey , toner and fax machine maintenance. There is nothing more aggravating then coming into the office each morning to find a pile of junk faxes promotion everything from mortgage refinancing to septic tank solutions. I don't even have a septic tank!
Junk fax companies have been fined by the federal government and sued repeatedly, but has anyone noticed a reduction in the number of junk faxes? I certainly haven't. The question for most businesses is whether there is a practical way to beat the daily waste of resources caused by junk faxes? Many businesses are using the fax-to-email solution provided through online unified messaging systems.
What is Unified Messaging?
Unified Messaging is a highly flexible communication system that ties all of your communications together. It has the capacity to centralize your voice mail, faxes and email messages in one online area through an email address and single phone number. These systems use their own phone lines and provide you with a separate number, so you don't have to tie up your own or have an additional line installed.
Fax to Email Conversion
One of the best aspects of Unified Messaging systems is the fax-to-email conversion feature. You are provided with a phone number where people can send you faxes and leave voice mail messages. The beauty of the system is that the faxes are then automatically converted to text files and emailed to an inbox.
So, how does this save you money? You simply delete the junk faxes unless Bob Gibson Jersey , of course, you need to "maximize the potential of your septic tank." You then read or print out the faxes that are germane to your business. No wasted paper, no wasted toner and no smoke coming out of your fax machine! the cost of wasted paper, toner and fax machine maintenance. Depending on the service you use, you may be charged a monthly signup fee, by the minute for phone line usage or both. The best option for your business is entirely dependent upon the number of faxes you expect to receive each month.