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Event Based Dental Marketing - Take Notes on This One Marketing Articles | July 16, 2008 Everyone wants to have beautiful white teeth on their most important days. Any time pictures are being taken, those involved do not want to be embarrassed by bad teeth. Take advantage of this fact and market to these people.
Targeting an audience is perhaps one of the most misused parts of direct marketing.
In surveys it has been shown that as much as 80% of consumers choose their health care providers (dentists included) by convenience of location. Basically Wholesale NCAA Jerseys Online , "is the practice convenient for me to get to?"
But other than location, there is a huge need for your services based not on demographics (age, income, etc.) but based on psychographics. In other words, how someone thinks based on a certain set of circumstances.
These circumstances can play right into your practice goals. There are certain times in a person's life where they will need cosmetic dentistry more than ever. The easiest way for you to assess these times of need are based on a person's life stages.
A life stage for someone is an event Wholesale NCAA Jerseys Free Shipping , a time in their life that they may experience only once or twice. Here is a list of some particular life events:
? Graduating high school.
? Planning for college.
? Buying a car.
? Getting out on your own.
? Renting a place.
? Finding a job.
? Getting married.
? Buying a home.
? Selling your home.
? Career change.
? Having a baby.
? Owning a small business.
? Planning for retirement.
There are plenty more life stages I could list, but for sake of being brief, the list above will serve as a good starting point. Later, you can brainstorm some more life events, and how and where to market to those people during those events.
In order to show how these life events can be useful as a marketing tool Wholesale NCAA Jerseys From China , let's take one or two of them and see how and where to market to these people at the proper time.
I'm going to choose two separate events that go relatively un-marketed, yet both represent a huge part of the current population, and they are very "persuadable."
High School Seniors
If you don?t know when high school seniors get their pictures taken, FIND OUT! Usually this is August or September of their senior year. Find out from a photographer around your area, and see if there is an opportunity to co-market.
This is one of the best times of the year to promote whitening and cosmetic services to a group of people who are going to experience the biggest accomplishment in their lives... High school graduation.
Now Wholesale NCAA Jerseys China , I know you're already thinking, these people don?t have money. And you are correct. I would be lying if I told you these were the richest people ever, but two very important factors are at work here:
e from the families that have material goods, and disposable incomes.
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