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When either the merchant or the affiliate goes into an arrangement like this, the underlying goal is to make money. So once you get into the swing of things, it's very important to leverage the traffic you're getting and increase your revenue by creating a revenue funnel that earns more money with back end sales.
Back end selling is really an easy implementation to a new an existing website but best practices recommend that this is included in the process at the start of any website or blog so you don't lose out on any traffic you drive to your site. This is done with a simple capture form that visitors fill out to get a free product, subscription or updates from the site.
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Now that the customer has already purchased something from you or requested more information from you, a certain level of trust has been built between you and the customer. This trust allows you to send the customer an email with another promotion without spamming that person. It can also make the next sale even easier than the first.
This sales process has been around for a while with online and offline businesses, and has proven to increase income ten fold by having a customer over a long period of time. The key is that if he bought once there's a good likelihood that he'll buy again, as long as your product and service is appreciated.
This process has taken on a much bigger view in the internet marketing business and can be summed up in the infamous two words Cheap Jerseys China , "The List." I'll bet you've seen those 2 words about 5 - 10 times today alone, but for a good reason, if you're not collecting names and emails, you're probably working way too hard and leaving a boat load of cash on the table.
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Affiliate marketing will attract many new customers and lead to the initial sale, while back end selling will build loyalty among the buyers. To put it in other terms, back end selling is a major ingredient in creating a winning formula in affiliate marketing.
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